D.B.
Re-read TF's answer. She raises terrific points. Especially about making scrubs.
I would add the following: a business name doesn't sell products! Finding customers and having a way to distinguish your products from everyone else's is going to be important. What's different about what you do? How will your prospective customers find your wares? A website? Even a terrific website (which most amateurs can't set up well) is useless if there's no way to drive people to it. The internet is cluttered with businesses that have no references, ratings or track record. Will you go to shows and fairs? Those are expensive and are just filled with jewelry sellers, and customers looking for bargains. Many vendors don't make back their participation fees. Direct mail? How will you find qualified leads and pay for a compelling mailing piece? Are you going to do this yourself? How will you handle inventory, fulfillment, payment options?
It won't work unless you are an advertising specialist, or hire one. And you need an expert in whatever method you are using to sell, stock, mail and get paid - with fees involved.
My husband has done branding and advertising for many years and I can't tell you how many people make the mistake of thinking that their cute and adorable things will somehow magically thrill the buying public! They all fail if they don' have a solid marketing strategy and fabulous copywriting that engages the public. In the 70s, a company made a fortune selling Pet Rocks, for crying out loud! But they had a marketing strategy and put money into it, working with advertising professionals. What I will tell you right off the bat is that your suggested names say nothing about what your products are. Sugar & Spice/Everything Nice have been done to death by many other advertisers and companies so I would avoid them like the plague. Most of these names are derivative and likely to be confused with other companies.
Copyrights and trademarks are very important - to protect your name and to avoid using something that's in use. It's extremely expensive to defend yourself against an infringement suit, and a cease-and-desist order will shut down your business and make all your investment (in mailing, brochures, business cards, tags, etc.)
How are you financing this? You can get basic business plan software to help you develop something that's pretty boilerplate to present to investors or lending institutions. Many people have done well with crowd funding too, but they have to set themselves apart in some way.
Please do not spend any more time looking for a name. Go back to basics and make sure you have a solid business plan. From an advertising standpoint, a good name will evolve from your uniqueness and your business plan, not the other way around.
